The Austin Tejano Music Coalition was founded in the latter part of 2005 and is comprised of Tejano artists, fans and industry professionals. Our mission is to support and expand the presence of a native Texas genre of music known as “Tejano” and its artistic contribution throughout the community of Austin and Central Texas; to preserve the historical and cultural significance of Tejano music by creating an environment of respect, understanding and appreciation; and to promote the advancement of Tejano music through unification, education, communication and public awareness.